I noticed all the promotional mediums for the popular television show, Person of Interest, were saturated with visuals, to the point of distraction; too much busyness as is often the case with film/television promo materials.

Three very successful seasons have definitely put the show on viewers’ radar, so I concluded that leaving “Person of Interest” out would be fine and perhaps even beneficial.  A simple “Season 4” with the CBS logo subtly fills in the details for those unfamiliar.  Overall, the goal was to capitalize on simplicity by using as few lines as possible to capture Jim Caviezel’s likeness, integrate his character’s name, create an air of suspicion and intrigue in his eyes, and draw more attention through the absence of embellishments.


Outdoor advertising billboard with blank space for text

reese bust stop


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